Konfigurator
After the sale of MUT, Steyr Automotive faced a challenge: selling municipal vehicles like garbage trucks and sweepers isn’t exactly plug-and-play. Each one is a custom job—dozens of options, combinations, and technical dependencies. For the sales team, that complexity was slowing everything down.
That’s where I came in. I was asked to design and build a web-based sales configurator—similar in spirit to the Mercedes-Benz car configurator, but tailored for heavy-duty municipal vehicles. The goal: simplify complexity, reduce sales friction, and bring clarity to even the most specialized setups. What started as a tool became a key step in modernizing how these vehicles are sold.
The configurator in its first real world deployment at IFAT 2024.
A narrated walkthrough of the configurator in action. The pace is... let’s say relaxed – think wise grandpa explaining new tech over coffee. So take a breath, lean back, and enjoy the slow charm of spoken interface guidance.
FIGMA First draft
The first draft of the configurator was built directly in Figma as a clickable prototype, optimized for iPad use. It included the start screen and key logic flows to demonstrate the core concept.
This setup made fast iteration possible—ideas became tangible early on, and even the first milestones were presented using the prototype itself. No static slides, just direct interaction: open it, tap through, and get feedback on the spot.
A hands-on approach that made complexity feel simple.
From Figma to Shopify
With the Figma draft as a solid starting point, I transitioned straight into building the full Shopify system. Everything needed to implement the required features was already in place – allowing me to deliver a working solution without blowing the (nonexistent) budget.
Bonus at the end: A 5-minute explainer in German, diving into the first version of the configurator built for IFAT. Apologies in advance for the phone-filmed screen – not exactly cinematic, but it gets the point across.
